The City of Dickinson is excited to host the L0105 Public Information Basics course.
- Course Dates: September 24-26, 2024
- Course Location: Public Safety Center, Dickinson, North Dakota
- Course Times: 8am – 5pm (MDT)
- Instructor: Mr. Rob Keller
- Post Board Credits Available
- FREE ENROLLMENT
- Registration Deadline: Friday, September 20th
As community leaders, we are best equipped to recover and respond when we are prepared. At the City, we feel that it is vital to build a core group of individuals who are trained and prepared for emergency and crisis management before we are faced with that reality. Please consider enrolling your emergency management, law enforcement, administrative, communications, and public relations staff in this course.
Course Description
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.
The learner must achieve a minimum passing score of 75% on final knowledge assessments or demonstrate mastery on performance assessments or research assignments.
Selection Criteria: This course is intended for newly appointed emergency managers from Federal, state, local, tribal, territorial, and emergency management agencies, and prospective professionals transferring from another discipline to emergency management.
Course Objectives
- Using the strategic communications planning model, develop a public awareness campaign (95%)
- Using the strategic communications planning model, develop an incident communications strategy (5%)
- Indicate the purpose of a public awareness campaign
- Identify the steps in developing a public awareness campaign
- Develop a strategy for an awareness campaign on a selected topic
- Change the method of developing a plan to follow the 8-step StratCom process
- Demonstrate the role and function of the PIO in both day-to-day emergency environments
- Compare actions PIOs can take to work with the news media during day-to-day and emergency situation
- Describe different public information written products
- Apply effective news release writing guidance
- Adapt or repurpose written media products for social media
- Describe what types of impressions specific body language might convey during an interview
- Identify elements of an interview the PIO should consider ahead of time
- Identify steps a PIO needs to take to prepare for and conduct a news interview
- Demonstrate effective techniques for on-camera interviews
Course Materials:
- NDDES no longer prints course materials. The student course packet (student manual and course handouts) will be distributed as a PDF via email after enrolment.
- You may print this packet to bring with you or use it on an electronic device.
- It is your responsibility to have the required materials for the class. If you experience issues with the attachment to this email reach out via the contact information provided for assistance.
- This class requires both re-test and post-test assessments which are delivered online, therefore a device such as a computer, tablet, or smartphone is required.
- Any method to take notes (notebook, iPad, tablet) is acceptable and encouraged.
- Food and beverages (in covered containers) are permitted.
- A positive and open attitude is always welcomed too!
Prerequisites:
- Is0029.a: Public Information Officer Awareness, course work encouraged but not required.
Mission Areas
- Common
Disciplines
- Emergency Management
Primary Core Capability
- Public Information and Warning
Lodging Room Block
September 23-26
Block opens August 22nd
Block closes September 9th
Rate: $104.99 per night.
Full stay approximately $345.00
Hawthorn Suites by Wyndham
701.297.2129
1170 Roughrider Blvd
Dickinson ND 58601
Class Cap – 25 to 30 people
Sponsored by the City of Dickinson
Course Contact:
701-456-7802
